Gatsby
16.04.2004, 00:06
James Dowling spricht:
Hi Folks;
The introduction of the ?Daytona? bracelet on the new Turn-O-Graph Datejust indicates that finally the spectre of the flimsy Rolex bracelet may have been laid to rest. The new bracelet not only features the long requested solid end pieces but also solid centre links and a new clasp design which finally does away with the holes on the side of the clasp which have been seen on Rolex oyster bracelets for almost 70 years. The new clasp has a half link which can be used or hidden easily without tools in times when your wrist expands, particularly useful in hot weather. The finish of the bracelet is also quite different with polished centre links and polished edges to the links.
The new Rolex models are NOT oversized, they are the normal 36mm.
The new ?Daytona? style bracelet WILL be rolled out to the rest of the range over the next year or so.
2005 will NOT be celebrated as the centenary of Rolex, there is a possibility that 2008 (the centenary of the name ?Rolex? being registered) MIGHT be, but there are no immediate plans. As it was put to me ?Rolex looks to the future, not the past?. This may also explain why Rolex will not be opening their museum to the public; in fact it will not even be available to bona fide researchers.
The new Turn O Graph not only uses a new system for operating the rotating bezel, but due to the design of this bezel system a further case component has had to be added; this is a titanium ring which is the ?real? bezel holding the glass in place & making this part of the case watertight. The smooth rotation of the new bezel has to be felt to be appreciated; it is smooth & unratcheted but quite firm.
The new Turn O Graph is expected to be on sale in most markets by July/August. It will be available in steel with white gold bezel; steel & yellow or pink gold or yellow, white or pink gold. All watches will be available with either Oyster or Jubilee bracelets. The Jubilee bracelets on the new Turn O Graphs also have the concealed clasp bracelet with solid end links.
Contrary to some of the watches shown at Basel, all of the new Turn O Graphs will have red date numbers.
The new dial & hands design on the Datejust will be carried over to the rest of the range ?soon?; the great advantage is much increased readability, particularly with light coloured dials.
The new case design for the Datejust and also for the new Daytonas utilises a flat surface to the end of the lugs, in so doing all of the sharp edges on the watch have now been removed. The idea behind this is to make the watch much more comfortable in use; add to this the more readable dial and the more easily expanded bracelet and you have a concerted effort by the company to make their products more ergonomic & customer friendly. This work is the result of four years of research into wrists, watches & how people use them.
Good Luck
James
Hi Folks;
The introduction of the ?Daytona? bracelet on the new Turn-O-Graph Datejust indicates that finally the spectre of the flimsy Rolex bracelet may have been laid to rest. The new bracelet not only features the long requested solid end pieces but also solid centre links and a new clasp design which finally does away with the holes on the side of the clasp which have been seen on Rolex oyster bracelets for almost 70 years. The new clasp has a half link which can be used or hidden easily without tools in times when your wrist expands, particularly useful in hot weather. The finish of the bracelet is also quite different with polished centre links and polished edges to the links.
The new Rolex models are NOT oversized, they are the normal 36mm.
The new ?Daytona? style bracelet WILL be rolled out to the rest of the range over the next year or so.
2005 will NOT be celebrated as the centenary of Rolex, there is a possibility that 2008 (the centenary of the name ?Rolex? being registered) MIGHT be, but there are no immediate plans. As it was put to me ?Rolex looks to the future, not the past?. This may also explain why Rolex will not be opening their museum to the public; in fact it will not even be available to bona fide researchers.
The new Turn O Graph not only uses a new system for operating the rotating bezel, but due to the design of this bezel system a further case component has had to be added; this is a titanium ring which is the ?real? bezel holding the glass in place & making this part of the case watertight. The smooth rotation of the new bezel has to be felt to be appreciated; it is smooth & unratcheted but quite firm.
The new Turn O Graph is expected to be on sale in most markets by July/August. It will be available in steel with white gold bezel; steel & yellow or pink gold or yellow, white or pink gold. All watches will be available with either Oyster or Jubilee bracelets. The Jubilee bracelets on the new Turn O Graphs also have the concealed clasp bracelet with solid end links.
Contrary to some of the watches shown at Basel, all of the new Turn O Graphs will have red date numbers.
The new dial & hands design on the Datejust will be carried over to the rest of the range ?soon?; the great advantage is much increased readability, particularly with light coloured dials.
The new case design for the Datejust and also for the new Daytonas utilises a flat surface to the end of the lugs, in so doing all of the sharp edges on the watch have now been removed. The idea behind this is to make the watch much more comfortable in use; add to this the more readable dial and the more easily expanded bracelet and you have a concerted effort by the company to make their products more ergonomic & customer friendly. This work is the result of four years of research into wrists, watches & how people use them.
Good Luck
James